This popped up on my Google feed the other day too. Cool graphic. Really takes me back to the days when Hummers were the talk of the town because of the gas situation and whatnot. It's sad what happened to such good concept simply because of the timing. I was really hoping the new 'off-road' craze would convince GM to revive the Hummer brand, but a Hummer model under GMC is better than nothing, I suppose.
I can speculate that if Hummer had started making an H3-esque mid-size vehicle right away back in the 90's alongside the H1 and gotten a good footing in the mid-size off-road/SUV markets, they would have survived the 2000's and now have a long-standing reputation with off-roaders. I can only dream of an Isuzu Trooper or Rodeo based Hummer that had a strong engine, killer looks, nice interior, and lockers. ugh.
But, hindsight is 20/20, and those poor folks in the 90's at AM General had no way of knowing what was coming. I really do hope the Hummer EV succeeds, but unfortunately I see it only as a 'Halo' car that exists just to generate excitement around GM and equate their brands with fun, awesome, cutting-edge, innovative, and electric, and they will overall lose money on it. And in my opinion, battery-electric vehicles are a temporary virtue signal. They will need to start on a hydrogen Hummer if they want it to truly stick around (which I don't think they really do).