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HUMMER Seeking “Ultimate Fan” for Social Media Interaction

deserth3

Well-Known Member
Messages
1,078
Location
Conroe, TX
Hans, here's you next job.:thumbs:

http://www.hummerguy.net/hummer-news/hummer-seeking-ultimate-fan-for-social-media-interaction

General Motors may not have any staff devoted to HUMMER anymore since ending production several years ago, but they still own the brand name and the legacy – both of which are valuable assets. The social media agency in charge of managing the HUMMER website and facebook page, which we’ve been sharply critical of in the past, has been using the HUMMER facebook page to advertise their search for the ‘ultimate HUMMER fan.’ Presumably, they’re looking for someone who can interact with HUMMER’s 284k facebook fans without sounding like a stodgy big-city PR firm, yet holding the corporate line since it still technically falls under the GM asset umbrella. The details have yet to be announced, so we’re unsure if this would be a paid-gig or volunteer. We’re leaning towards the former since the two posts indicate they’re looking for a ‘fan’ – which may imply doing it out of the love for the HUMMER brand.
It’s a step in the right direction, since HUMMER fans and owners are unique, loyal, and can smell B.S. from a mile away.
Who knows – but this may be the only job in the world working directly *for* the HUMMER brand.
 

3Hummers

Super Moderator
Staff member
Messages
10,529
Location
Central Texas
So what is the official GM line toward Hummer and Hummer owners? We made a ton of money off all of you and then ****ed everyone of you, felt good so we want to do it again? Or how about we make a lot of money merchandising the Hummer brand name and want to continue making money off of you selling you shirts and hats? Or maybe we know we didn't pay your exploding air bag claims but we still want you to love us? Don't want to sound too cynical but all they have given us since we got the shaft was Peggy.
 

3Hummers

Super Moderator
Staff member
Messages
10,529
Location
Central Texas
Nope. Their marketing rights to the Hummer name expire soon and I don't think there is any way AMG would deal with GM again.
 
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