Hidden winches certainly look better but, I ran a BA bumper for a year and hated it. If you winch 4 or 5 times a day...for several days a month...you will quickly discover the drawbacks of the hidden design. Winch maintenance is very difficult. It's often impossible to see the drum to properly spool the line in. I wadded my steel line so badly inside the BA...I had to replace it. That's what led to the THORparts design.
That being said...you need to figure out how much and how hardcore your winching duties will be. The THORparts is all function. Small, lightweight, strong, with the winch mounted high and fully exposed. It mounts to the frame using the eight factory attachment points. It's made for full time, hardcore winching and full access to the drum and controls. Everything else is secondary. The minimal size, open-tire, aggressive styling might turn-off the occasional wheeler. If corner protection is your priority...this isn't the bumper for you.