I bought two packages today at the Village market.
Unions killed this company. Large bakeries work on a very small profit margin, they are not like the car plants, utilities, heavy equipment mfgrs, etc. With a small profit margin there is no much room to wiggle. It appears from the articles I read, and the information on TV, the bakers union was the killer.
The CEO of hostess actually believes someone might purchase the brand names, but at this time, large commercial bakeries in the US have too much production capacity and not enough actual production, so if the brands are sold, it will not mean they will purchase their locations, just the names. Thus, the people will not get their jobs back.
Sad part is the costs to local, state and federal governments (note taxpayers) for the costs of unemployment, probably some welfare and food stamps, and medical costs.
But does not surprise me. I worked long enough with the unions in TN at the old Saturn plant and found that many would just as soon walk out, lose their jobs, then give in a bit and save their (and other peoples) jobs.